Consumer purchasing decisions are undergoing profound changes. Comfort has replaced exterior decoration as the top priority - according to a Forbes survey, 81% of consumers consider comfort as the primary factor in fashion. The categories that focus on the concept of "unbridled", such as underwire bras, seamless underwear, and sleep underwear, have seen significant growth.

But 'comfort' does not mean giving up functionality. The market is showing characteristics of demand segmentation and scene differentiation: daily commuting pursues minimalism and no trace, sports scenes require moisture wicking and support, and home scenes prefer skin friendly and breathable. The shapewear track is showing a trend of "lightweight plasticization", evolving from strong constraint tools to daily clothing that balances shaping and comfort.

Meanwhile, the awareness of sustainable consumption is on the rise. Consumers' awareness of environmental protection is increasing, and brands are promoting the use of materials such as recycled nylon, biodegradable spandex, and organic cotton. Sustainable development is transforming from a marketing concept to a standard product.

Core insight: Consumers no longer accept the binary choice between comfort and functionality, but demand a balance between both. This provides a clear direction for innovation in bonding technology (balancing seamless experience and structural support) and functional fabrics (antibacterial, moisture absorbing, temperature controlled).